That's the actual trade, and it's worth being honest that it is one rather than pretending either side is obviously right. Denmark decided a bonus which can't realistically be cleared is a misleading product, so they capped the size and the wagering until the offer became a real thing rather than a marketing number. The price is that the offers are small and dull. So alternative is our market, where the headline can be anything at all provided the terms are technically published somewhere. Livelier, and the liveliness is the mechanism. Neither of those is free.