alberta igaming july 13 - what are you registering with first and what to expect

ok so it seems to me like pre-register now with betmgm, thescore, bet99, and maybe fanduel/draftkings. do verification before launch day. don't rush the first deposit on july 13 itself. give it 48 hours. take the welcome offers methodically over the first week. don't bother with caesars on day one.

anyone know what the typical welcome offers will look like? ontario launched with some genuinely decent matched deposits but they came with significant playthrough. the advertising ban means i can't see what alberta offers look like until i'm registered.
 
betmgm ontario launch offer was a $200 bonus. draftkings was $200 in bonus bets after wagering. fanduel was around $300 in bonus bets. playthrough on these was typically 1x on sports which is more reasonable than casino welcome offers. i'd expect similar or slightly less competitive in alberta given the advertising restrictions, but the regulated books want early market share badly enough to be generous in the first 90 days
 
also worth noting: grizzly's quest (super group brand) already got dropped from the registry before launch. super group still has four other brands in but one got removed with no public explanation. aglc's standards apparently include imagery regulations - no cartoon characters, no active athletes, nothing that could appeal to minors. my guess is grizzly's quest logo fell foul of that. could happen to others too between now and july 13
 
yea province estimates 70% of igaming in alberta is currently happening on unregulated grey market sites. that's roughly $500M+ per year that's been flowing to curacao-licensed operators with no provincial tax contribution. the launch is primarily a tax capture mechanism as much as a consumer protection one. honest about that. the consumer protection is real but secondary to the revenue motive. both can be true simultaneously.
 
anyways $700M revenue estimate for year one is probably optimistic. ontario reached around $600M CAD in year three. alberta has a smaller population (four million vs ontario's fourteen million) but a higher per-capita sports gambling rate and a larger proportion of the population currently using grey market sites. the conservative estimate is $100M in tax revenue which is the provincial government's own number. the industry estimate of $900M in total operator revenue is what you'd get in a fully mature market, not year one
 
sign me up folks. six years on play alberta watching the odds be 15-20% worse than what bet365 was offering on the same games while they had a monopoly. at least now there's going to be actual competition and i can stop having two accounts to get a reasonable line.

pre-registering with betmgm and thescore bet tonight. will update the thread after day one.
 
@m0r0n that is a more accurate summary of regulated market transitions than most academic papers on the subject.
 
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