william hill margins are getting ridiculous

helenakp

helenakp

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looking at margins across different bookies and william hill has gotten absurd. used to be around 5-6% on premier league which was competitive. now theyre regularly 8-9% on the same markets that bet365 is offering at 4-5%
whats worse is their odds compilers seem to have gotten lazy. seeing obvious value bets sitting there for hours that get snapped up immediately on sharper books. pretty sad i used to think they were decent but now feels like theyre just relying on brand recognition to fleece casual punters
 
The margin creep has been happening across most high street bookies tbh. they know casual punters will still bet with them out of habit
what annoys me more is how they restrict winning accounts so quickly now. hit them for £500 profit and suddenly your max bet becomes £2.50
 
William Hill margins are about 5.4% on average which isnt that terrible. Bet365 is 4.68-5.6% depending on the market
the real problem is their live betting margins which can hit 15%+ on some markets. absolute robbery compared to exchanges
 
@shadow123 the account restrictions are insane. won £300 on an accumulator and they limited me to £5 max bets within a week
how is that even legal? taking your money when you lose but limiting you when you win
 
The margin expansion reflects broader industry consolidation and reduced competitive pressure. When you have fewer major players controlling market share, there's less incentive to compete on price.
William Hill's strategy appears to be focused on recreational volume rather than sharp money. This makes business sense from their perspective - recreational bettors are more profitable and less likely to exploit pricing errors.
The account restriction issue is more complex. From an operator perspective, they need to balance offering competitive markets while protecting against professional advantage play. The challenge is that their risk management systems often can't distinguish between genuinely skilled bettors and temporarily lucky recreational players.
For value-focused bettors, the solution is maintaining accounts across multiple operators and betting to each book's strengths. William Hill may still offer value on specific markets or promotions, even if their base margins have deteriorated.
The long-term concern is that margin expansion across the industry could drive more bettors toward unregulated offshore operators or betting exchanges, potentially reducing the regulated market.
 
bill_collins said:
The margin expansion reflects broader industry consolidation and reduced competitive pressure. When you have fewer major players controlling market share, there's less incentive to compete on price.
William Hill's strategy appears to be focused on recreational volume rather than sharp money. This makes business sense from their perspective - recreational bettors are more profitable and less likely to exploit pricing errors.
The account restriction issue is more complex. From an operator perspective, they need to balance offering competitive markets while protecting against professional advantage play. The challenge is that their risk management systems often can't distinguish between genuinely skilled bettors and temporarily lucky recreational players.
For value-focused bettors, the solution is maintaining accounts across multiple operators and betting to each book's strengths. William Hill may still offer value on specific markets or promotions, even if their base margins have deteriorated.
The long-term concern is that margin expansion across the industry could drive more bettors toward unregulated offshore operators or betting exchanges, potentially reducing the regulated market.
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Bill as always. the consolidation aspect makes sense the less competition means they can get away with worse pricing
 
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stopped using WH completely after they voided a £800 winner on a "technical error" that only became apparent after the market settled
their terms give them way too much wiggle room to void bets after the fact when it suits them
 
Luciana.29 said:
William Hill margins are about 5.4% on average which isnt that terrible. Bet365 is 4.68-5.6% depending on the market
the real problem is their live betting margins which can hit 15%+ on some markets. absolute robbery compared to exchanges
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100% Luciana, i should clarify im mainly looking at live betting and special markets where the margins are absurdly high. their standard pre-match football is still okayish. what bugs me is they still market themselves as competitive when they're clearly targeting mugs now. at least paddy power is upfront about being entertainment-focused
 
all the big bookies are getting greedier cos they know most punters are lazy and wont switch. easier to just squeeze existing customers than actually compete on value
 
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