Two numbers from the results that put chapman's shop in context.
Group revenue was £887.5 million, flat year on year, but up 2% once you adjust for the closure of 270 William Hill shops. So the remaining estate is trading slightly better and the headline only looks flat because there's less of it.
Adjusted EBITDA fell 10% to £150.2 million, and that's after absorbing a £46 million increase in gaming duties in six months.
That's the trade being made. Close 270 shops, absorb £46 million, and you still go backwards 10%.